USER SATISFACTION AND INFORMATION SHARING IN COLLEGE LIBRARY WHATSAPP GROUPS: A CASE STUDY

This study investigates the usage and role of WhatsApp in information sharing within college library in Chandrapur district. Employing a case study approach, the research examines the primary reasons for library visits, resource utilization and user satisfaction alongside the adoption of WhatsApp for library communication. Specifically, the study explores the prevalence of library WhatsApp group membership, the types and frequency of information shared and the perceived effectiveness of WhatsApp as a communication tool. The research also assesses the impact of WhatsApp groups on users' knowledge of library resources. Findings reveal insights into how WhatsApp supplements traditional library communication, its effectiveness in disseminating information and its influence on user engagement and resource awareness. The study concludes by discussing the implications for library services and recommending strategies for optimizing WhatsApp potential as an information sharing platform.

Keywords: User Satisfaction, Information Sharing, Digital Communication, Library Services, Social Media in Education, Information Dissemination, Online Learning Communities